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Digital

MBI's digital team can help you navigate the dizzying number of digital opportunities to engage with your core audience. Our operations and optimization teams will leverage cutting-edge targeting capabilities across search, display, social, mobile, video, location-based, native and cross-device to develop a digital strategy to fit your needs.

Accurate.
On-Message.

At MBI, Search, Display/Video and Social advertising are the tip of the iceberg. We also use the latest digital capabilities and powerful research tools to understand consumers' online behavior and target them like never before.

  • We have full funnel visibility by utilizing DCM ad server for multi-channel reporting, attribution & optimizations.

  • Our targeting capabilities cross-platform include:

    • Site Retargeting
    • Keyword and Contextual Retargeting
    • Demographic and Behavioral Targeting
    • Look-a-like Modeling
    • Location-Based Targeting (ex: Mobile Geofencing, WIFI Targeting, and IP Targeting)
    • Shopper Marketing
    • CRM Database Marketing
    • Competitive Conquesting
  • Digital reigns as a highly trackable & flexible medium. We develop custom A/B testing and ongoing optimizations across creative, ad platforms, targeting tactics and more to achieve your campaign goals.

  • We optimize a wide range of Key Performance Indicators (KPI):

    • Ecommerce
    • Data Capture (ex: Email Acquisition, Form Fills)
    • Coupon/App Download
    • Site Traffic and Engagement
    • Reach/Frequency/ Brand Awareness
    • Brand Recall

By The Numbers

As digital advertising experts, we recognize that analytics are everything. Here are a few stats you should consider.

  • 0 % of the U.S. population are internet users (Source: Statista)

  • 0 % of all active internet users are mobile users (Source: Statista)

  • 0 + hours are spent with digital media per day (Source: eMarketer)

  • 0 + hours are spent using social media each day (Source: Hootsuite)

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Making Sense of Digital

We continually evaluate and work with the best in class for research and viewability. Our research tools include Nielsen, Moz, Moat and Compete. For viewability, we rely on DoubleVerify and Google Active View. We use the latest research capabilities to direct every digital campaign and understand the digital ad space inside and out. Fill out the form below, and tell us how we can help your next campaign.


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"The results were so impressive that we expanded their responsibilities to include national advertising for all three business groups. MBI has also provided us with invaluable insights on how to effectively approach digital advertising as we transition more resources from print into this area.”

- J. Lally, Manager of Advertising & Commerce at Honda