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Our Process

At MBI, we listen your needs, understand your audience and then apply powerful insights and unconventional thinking to develop a plan that gets results. Learn more about how we work.


Research & Development

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We use the latest tools and capabilities to pinpoint your exact audience and the best ways to deliver your message. We don't place a single ad until we know how to move the needle and generate meaningful results. We are relentless with R&D because they are the bedrock of every successful MBI campaign.

Media Negotiation & Placement

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With research in hand, we then negotiate advertising rates you won't likely find elsewhere. Why? Our relationships. With 25 years of experience in media planning and buying, we have developed a trusted network that allows us to secure often heavily-discounted rates -- even for ads with prime positioning.

Analytics & Reporting

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Once the ads are up and running, we provide ongoing analytics and reporting. We rely on real-time data and watch closely for ways to perfect the campaign. At MBI, our goal is to give you more for the advertising than you expected. Analytics help to make that happen.