After the success of the ADECA campaign, Media Production Group recommended MBI as a trusted media partner for Auburn University. Although MBI established a relationship with Media Production Group over 6 years ago, we still collaborate to serve multiple clients today, meeting both the creative and media needs for a variety of businesses.
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Media Production Group
Media Production Group offers creative video, audio and print services for Auburn University and a variety of organizations, including the Alabama Department of Economic and Community Affairs (ADECA). They were searching for a media-only partner who could service these clients, help navigate the media landscape and remove the guesswork from their media recommendations – and that’s when they found Mark Taub, VP Media Director at MBI. MBI was selected to provide full-scale media services and develop integrated media strategies for their top clients.
Smart Media Approach
ADECA's notable PSA campaigns "Drive Sober or Get Pulled Over" and "Click It or Ticket" aimed to create awareness about the dangers of drinking and driving. These campaigns primarily targeted men, 18-34, during the spring, summer and holiday seasons when the number of partygoers increased.
Planning for a specific demographic, men ages 18-34 for this campaign, is a part of MBI's core offering and daily activity. However, ADECA's campaigns added a whole new layer as their message "Drive Sober or Get Pulled Over" and "Click It or Ticket" became a targeted campaign with mass appeal. We employed an integrated media campaign that included:
TV | Radio | Digital | Social | Out of Home
Based on audience feedback, ADECA's message was heard loud and clear.
Media Production Group is an ideal agency partner, providing quality creative services for their clients. They understand the process and appreciate the work involved to not only create ads, but to leverage creativity to tell a story and trust MBI to send the message in the most efficient and impactful way.
"Mark was great at communicating on the media side. Our partnership allowed me to do my job with ease while providing the best service to our clients." — John DiJulio, Producer at Media Production Group
As we measured the campaign's performance, the MBI team ensured that our partner and the client understood how we defined success through transparent reporting and actionable insights.