Thanks for printing!  Don't forget to come back to MBI, Inc. for fresh articles!

The Company Store

The Company Store

The Company Store is an online retailer that provides quality comfort through premium bedding and bath products. They faced increasing competition in the direct to consumer market and tasked MBI to grow revenue with positive ROAS through new marketing initiatives. The brand had been dependent on print media for years and was seeking a mass reach campaign to break through the clutter and competitive landscape.

Smart Media Approach

We recognized that not only was cable TV an efficient use of the clients budget but was also a white-space among other bedding advertisers. We capitalized on this and developed an efficient and conservative cable buy to ensure we met the ROAS goal as we optimized. Our team started the campaign with 5 cable networks and closely monitored website and sales activity by network, day of the week and specific dayparts. We found that early morning and weekend spots yielded the highest response rate, which was also a strong editorial alignment for bedding content. We mirrored this placement strategy as we tested into additional cable networks, which ultimately included profitable placements in news, lifestyle and entertainment programming.

Compelling messaging is critical to success. MBI introduced The Company Store to one of our production partners, who produced a precious collection of :15 and :30 units that drove results and starred the most adorable puppies around!

MBI case study for the company store

Results

Our initial investment returned a 2x ROAS in their comforter and pillow categories. After proven results, the Company Store increased their budget by 4x, expanding the cable program and adding a radio layer. The Company Store was thrilled to convert new customers as well as re-engage dormant customers that offers the brand significant lifetime value.

Logo for an empty icon circle around case study results statistic

00 X ROAS on initial investment

Logo for an empty icon circle around case study results statistic

00 X budget increase after proven test


Connect with a Media Strategist

Close

“We've worked with MBI for over five years and on tens of millions of dollars in media placements, and their team has always been professional, responsive and collaborative. Amidst changing business goals and a shifting media landscape, MBI has been a constant source of expertise, counsel and calm. I couldn't be happier with our partnership."

- C. Maas, Chief Marketing Officer at RumChata