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Magnify Your Media Value
You have a message that needs to reach the right audience. We have the experience and resources to maximize every dollar and deliver your information in a way that drives people to action.
We are MBI, a full-scale media planning and buying company. Now in our 28th year, we have an unmatched knowledge of the media landscape. Every day, we put that insight to work for you. Let us show you how.
Full-Spectrum Media Expertise
Research & Strategy Development
Media Negotiation & Placement
Analytics & Reporting
Media. It's all we do. We view smart media as a strategic approach to planning and buying where the impact for your brand far exceeds your media investment.
MBI works in partnership with each client and their partners to ensure your media plan and activation is smart, creative, on target and saves you money. At MBI, only three letters matter: ROI. Everything we do is designed to maximize your investment.Learn More About Our Process
Client Testimonials That Speak Volumes
Honda"The results were so impressive that we expanded their responsibilities to include national advertising for all three business groups. MBI has also provided us with invaluable insights on how to effectively approach digital advertising as we transition more resources from print into this area. I have very much enjoyed our working relationship and found everyone at MBI incredibly responsive to our requests. They are always ready to go "the extra mile" to ensure we maximize our media dollars and strike the right balance between reach, frequency and programming quality for all three of our business groups."
- J. Lally, Manager of Advertising and Commerce at Honda
"We've worked with MBI for over five years and on tens of millions of dollars of media placements, and their team has always been professional, responsive and collaborative. Amidst changing business goals and a shifting media landscape, MBI has been a constant source of expertise, counsel and calm. I couldn't be happier with our partnership."
- C. Maas, Chief Marketing Officer at RumChata
"The MBI team is a group of passionate negotiators that work tirelessly to secure a high value return for RaceTrac's investment. In addition to being responsive, solution-oriented and ready to act on a moment's notice, MBI is a great culture fit for RaceTrac. Our teams work hard and play hard together, resulting in fun, thoughtful media campaigns for our brand."
- J. Rodgers, Brand Director at RaceTrac
has been a pleasure to work with the bright minds at MBI.
Throughout our partnership, they consistently provide agile, proactive, and
thoughtful recommendations. They remain conscientious of our budget
parameters and strategic objectives, yet they find innovative ways to help us
push forward. I genuinely appreciate their organized approach to managing
deadlines, client whims and erratic regional needs. They are diligent with
reporting and interpreting results, which is a huge asset to an organization
with limited in-house analytics."
- M. Madar, CMO at Resurgens
"MBI has been instrumental in helping us build broad awareness and demand for our product. I was introduced to MBI over 6 years ago and was so impressed with their work, that I've brought MBI to every company I've been with since. They are truly seasoned media experts and a real asset in strategic planning, including new ideas and innovation. With the level of sophistication they bring to our programs, I feel we are a step ahead of the competition and are investing time and money where it provides the greatest return. They not only make my job easier, but they make me look good. MBI is a highly responsive and collaborative partner that is truly an extension of my team.
- L. Metzner-Rosas, VP of Marketing at miraDry
Diva International Inc.
has been Diva International's media planning and buying partner since 2012. Their
team is dedicated to creating quality media plans that address brand
objectives. They value their client partnerships and ensure they respond to
client requests in a timely manner. The MBI team respects company budgets and
maximizes media buys through their excellent relationships with their media
vendors. I would recommend MBI as a strategic media partner."
- K. McGregor, Vice President of Marketing and Communications at Diva International Inc.
MBI team always goes above and beyond to source and present a myriad of
opportunities to help us reach our consumer in new and engaging ways. We view
them as an extension of our team and truly value the time and effort they put
in to help us determine our offline marketing mix. Throughout the course of our
partnership, the MBI team has helped us to optimize our media spend which has
led to an increase in both quantity and quality of leads created for our
- S. Hutt, Consumer Marketing Manager at Cochlear Americas
"Just over 10 years ago Bona hired MBI to assist in the consumer launch of our new consumer line of maintenance and cleaning products for residential wood flooring. We needed an experienced marketing partner to take our new Bona brand to market.
Suffice it to say the partnership is a success! Today, after 10 years, Bona's retail sales continue to grow along with brand awareness increases year over year.
Bona views MBI as a preferred partner and an extension of our team. MBI brings strategic and innovative media options to us that are unbiased and aggressively priced to perform. Our brand awareness expedited our growth with retail distribution channels while exceeding sales goals. Our media partner with MBI keeps us current with the ever-changing media landscape."
- C. Vanegas, Director of Marketing at Bona
"MBI has been an excellent partner in developing,
refining and measuring the impact of our multi-channel media campaigns. Clearly
understanding the ROI of our campaigns has been paramount to our strategy and
optimization approach. MBI has been an excellent partner in developing strong
analytical tools and using a critical eye to maximize our marketing mix."
- Matt Williams, President & CEO at Theravent, Inc.
"It didn't take long for us to see the value of MBI's team. They've always met our requests, even the random and "out there" ones. It's so easy to work with them; everything is streamlined and organized, which makes it easier for us. They definitely take care of us!"
- C. Tom, Marketing Manager at Stella Rosa Wines
UMH Properties, Inc.
"UMH Properties, Inc., has been working with MBI for the past 5 years and every year our experience has been better than previous. Our MBI media strategists are reliable, care about each project we work on together and overall make my life easier. MBI runs all our newspaper, magazine, radio campaigns, live radio remotes and TV campaigns. We know that each campaign we run with MBI will be done right."
- K. McGovern, Director of Public Relations at UMH Properties, Inc.
The Brand Squad
"MBI is our full-service media department. They've served our agency for almost four years and while we're 400 miles apart, it's as if they are in the office next door. Bottom line is they're smart, efficient, talented thinkers and problem solvers. Everything's always buttoned up with MBI."
- J. Ehrlich, President of The Brand Squad
you want to go it alone in today's advertising world, by all means feel free to
do so. However, if you want the highest level of professional guidance,
negotiation power, and institutional experience on your side, then hire MBI -
and do it today. Their team of experienced professionals has helped our company
move from a literal garage to one of the most recognized brands in our
industry. I'm an attorney with an undergraduate degree in advertising, and I
can assure you that there is no way in hell I could create, manage and contract
for an outreach program with the sophistication and cost-effectiveness of the
one MBI runs for me."
- M. Bertelsen, President of Cowboy Cauldron Company
"As the Daily's brand grew in distribution, it became clear we needed to transition from our regional ad buy to a national ad buy to reach our target in an impactful way. With MBI's recommendation, Daily's was able to generate nearly 7 times the number of impressions that would have been achieved with our previous years regional buy for the same budget!
MBI negotiated drastically lower rates than the open rate and provided valuable data and research about why national print made sense for our target and our brand, in order to help make a solid case of the program to senior management. We benefited from MBI's know how regarding what magazines would be the most relevant to our target, and their detailed recommendations to fulfill our campaign goals.
Our campaign was successful and about 20,000
consumers entered in the contest we were advertising. We were so pleased with
the results that we decided to use MBI again to run a similar program!"
- V. Delannoy, Brand Manager at Daily's Cocktails
Team has done an excellent job supporting our business, and I recommend them
highly. They provided great research supporting their recommendations and were
very proactive and detailed in analyzing results of the campaign."
- B. Gumm, SVP Marketing at TRIA Beauty
MBI's help, Milani Cosmetics was able to translate our own consumer research
studies into meaningful and actionable target demographics. From there, they
utilized every media planning and research tool to ensure we were reaching
those target individuals in the appropriate advertising vehicles and
environments at effective reach and frequency levels. The MBI team also guided
us in which mediums and vehicles would support and drive our varying marketing
initiatives. Their media tools, strategic insights, invaluable experience and
highly discounted rates allowed us to create incredible "wow" factor for the
launch in the highly competitive Cosmetics category. Additionally, they went
above and beyond to negotiate aggressive added value programs and premium
positioning guarantees to maximize the value of our media campaign."
- M. Monaghan-Kelliher, Chief Sales and Marketing Officer at Milani Cosmetics