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Case Studies

  • MBI Case Studies

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RaceTrac

RaceTrac is a chain of over 550 gas stations and convenience stores, located in the Southern region of the U.S. While facing an abundance of competition among quality c-stores in the South, RaceTrac was looking to partner...

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RumChata

RumChata is a cream liquor that infuses the traditional Horchata flavors with Caribbean rum. MBI created a plan to increase their aided and unaided brand awareness, product trialĀ and national sales velocity. RumChata...

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The Company Store

The Company Store is an online retailer that provides quality comfort through premium bedding and bath products. They faced increasing competition in the direct to consumer market and tasked MBI to grow revenue with...

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Sambucol

Sambucol is a line of unique immune support supplements containing black elderberry extract. They had strong national distribution and consistently innovated with new products yet still faced stiff competition in the...

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Tasty Bite

Tasty Bite is an all-natural line of shelf-stable Indian and Asian meals and rice available in all major grocery, natural and club stores across the US. We were tasked with the goal to drive increased sales velocity and...

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Media Production Group

Media Production Group offers creative video, audio and print services for Auburn University and a variety of organizations, including the Alabama Department of Economic and Community Affairs (ADECA). They were searching...

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Aesthetic Procedure

A revolutionary medical treatment needed to breakthrough to the aesthetics consumer market with a new brand refresh, alongside new patient demand and acquisition strategies. MBI was one of the partners that were chosen to...

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Alcohol Brand

This alcohol client requested to remain anonymous so as not to inform their competition of their strategy.

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Home Care

This home care client of ours is an industry leader in premium cleaning and restoration products. With the recent launch of their newest product extension, they turned to long-term partner, MBI to implement a media...


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"MBI created a tightly focused plan that delivered national coverage focused on Big Green Egg's prime selling seasons and key audience demos. The plan met and exceeded expectations on all fronts. Audience delivery, network selection, daypart mix and efficiencies hit targets that would be expected from a budget with a lot more digits. In a word, the results for Big Green Egg were "smokin'!"

- B. Atkinson, Marketing Services Manager at Big Green Egg