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Alcohol Brand

Alcohol Brand

This alcohol client requested to remain anonymous so as not to inform their competition of their strategy.

Smart Media Approach

To minimize waste, and maximize their ad dollars, MBI implemented a laser focused digital media campaign. Using mobile geofencing technology, we served digital ads to known shoppers of the 1,000 selected Kroger and Walmart locations, who recently purchased wine or wine alternatives. These ads were served while target consumers were in stores, as well as while in proximity to the stores.


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Results

The brand's campaign achieved a 78% sales lift in Kroger stores and a 28% lift in the Walmart locations compared to the same period a year ago. The impressive outcome allowed them to expand the program into other retailers. and is a regular part of their ongoing marketing mix.

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0 % lift in Kroger consumption vs. same stores YAGO

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0 % lift in Walmart consumption vs. same stores YAGO


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“The MBI team always goes above and beyond to source and present a myriad of opportunities to help us reach our consumers in new and engaging ways. We view them as an extension of our team and truly value the time and effort they put in to help us determine our offline marketing mix.”

- S. Massey, Consumer Marketing Manager at Cochlear Americas