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Alcohol Brand

Alcohol Brand

This alcohol client requested to remain anonymous so as not to inform their competition of their strategy.

Smart Media Approach

To minimize waste, and maximize their ad dollars, MBI implemented a laser focused digital media campaign. Using mobile geofencing technology, we served digital ads to known shoppers of the 1,000 selected Kroger and Walmart locations, who recently purchased wine or wine alternatives. These ads were served while target consumers were in stores, as well as while in proximity to the stores.

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The brand's campaign achieved a 78% sales lift in Kroger stores and a 28% lift in the Walmart locations compared to the same period a year ago. The impressive outcome allowed them to expand the program into other retailers. and is a regular part of their ongoing marketing mix.

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0 % lift in Kroger consumption vs. same stores YAGO

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0 % lift in Walmart consumption vs. same stores YAGO

Connect with a Media Strategist


"The results were so impressive that we expanded their responsibilities to include national advertising for all three business groups. MBI has also provided us with invaluable insights on how to effectively approach digital advertising as we transition more resources from print into this area.”

- J. Lally, Manager of Advertising & Commerce at Honda